WILLERBY LIFESTYLE WOWS LAWNS WITH NEW PRODUCTS
The UK’s largest caravan holiday home and lodge manufacturer, Willerby, is celebrating another hugely successful Lawns Show, where it launched six new products, including the stunning new Hive Collection from the Willerby Lifestyle brand.
The company exhibited both as Willerby Holiday Homes, which is celebrating its 70th anniversary this year, and as its newly relaunched off-site brand, Willerby Innovations. Its fun, beach-themed stand drew in the crowds throughout the show, with its original 1957 Vogue tourer a huge hit, along with the brand-new anniversary edition of the Vogue.
The show saw the launch of a brand-new innovative product range, The Hive Collection from Willerby Lifestyle – a division of Willerby Innovations. The new product was kept firmly under wraps ahead of the show, creating a real buzz among visitors ahead of the big reveal of The Reef, from the Hive Collection, on Saturday morning.
The unique range has been designed specifically to cater for the glamping market trend and can be tailored to suit a number of different themes. The Reef, which was the first product in the collection to be unveiled, features a cool contemporary retro-style finish with bold colours and a laid back surfing vibe. With its attractive wood cladding and distinctive look, it certainly made its mark at the show, with a constant stream of visitors keen to see it for themselves.
Willerby Lifestyle also used the Lawns Show as the perfect platform to launch the Rutherford, which is also new to the range for 2017. The exclusive rooftop lodge boasts a unique exterior with spiral staircase and large top deck, creating a peaceful retreat for holiday-makers to make the most of the surrounding views, be that coast or country.
Willerby Holiday Homes, meanwhile, launched three new holiday homes – Sheraton, Lymington and Avonmore – along with a special 70th anniversary edition of the Vogue, featuring a special limited edition painting.
With its contemporary country house design and spacious practical kitchen including stylish welsh dresser and separate dining table and chairs, the new Sheraton looks and feels more like a boutique country house hotel. The Lymington, meanwhile, boasts a contemporary, open-plan living space, designed to feel like home-from-home and ensures there’s plenty of space for a family to relax. The Avonmore has been cleverly designed to offer a huge amount of storage space in all the bedrooms, including the twin room – something which is unique within this price point.
For more information about Willerby Innovations please visit www.willerbyinnovations.com
